Advertising Films for Yandex TV Station Pro MiniLED
Yandex used AI-generated screen content to advertise its television.
The Clients created five short advertising films for Yandex TV Station Pro MiniLED, supporting Yandex’s brief to make its advanced television technology feel simple and useful at home. Featuring Sergey Svetlakov, each film shows him asking the Alice voice assistant for something and immediately receiving it—across cinema, search, gaming, karaoke, and voice-controlled hockey. The television-screen imagery was generated with AI because rights to real films and games were unavailable.
Insights
- The campaign makes Yandex TV Station Pro MiniLED’s technical capabilities tangible through short domestic situations involving cinema, search, gaming, karaoke and voice control.
- Sergei Svetlakov asks Alice for something and receives it immediately. Repeating that structure gives the different features a consistent demonstration of simplicity.
- Movie and game imagery shown on the television was generated with AI because rights to existing entertainment content were unavailable.
- The cinema scene moves from a prairie image to the living-room television, using a camera reveal to connect cinematic spectacle with the product at home.
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