The Clients created five short advertising films for Yandex TV Station Pro MiniLED, supporting Yandex’s brief to make its advanced television technology feel simple and useful at home. Featuring Sergey Svetlakov, each film shows him asking the Alice voice assistant for something and immediately receiving it—across cinema, search, gaming, karaoke, and voice-controlled hockey. The television-screen imagery was generated with AI because rights to real films and games were unavailable.
The Clients created a digital advertising campaign to announce the merger of Yandex Plus and Yandex Pay. Using AI-generated trailers and posters for fictional films, the campaign cleverly demonstrated how entertainment and financial benefits can coexist within one subscription.
Ony Studio developed a new brand identity for Yandex Services, a digital platform connecting users with trusted professionals for everyday tasks. The concept centers on the metaphor of hands and handshakes, symbolizing reliability, support, and human connection, while a flexible visual system ensures consistency across digital and physical applications.
ONY developed a bold and geometric brand identity for Beru, a joint marketplace by Yandex and Sberbank. Inspired by the excitement of unboxing, the design uses simplified box forms, clean geometry, and a custom handwritten display font to convey joy, accessibility, and modern e-commerce energy.