Studio: Ony

Client: Yandex

Work: Brand Identity

Industry: Retail

Brand Identity For Yandex And Sberbank Marketplace Beru

ONY developed a bold and geometric brand identity for Beru, a joint marketplace by Yandex and Sberbank. Inspired by the excitement of unboxing, the design uses simplified box forms, clean geometry, and a custom handwritten display font to convey joy, accessibility, and modern e-commerce energy.

Tags: E-commerce, Emotion, Geometry, Packaging, Typography, Unboxing