Advertising Film for Samolet's 2020 Annual Report
Samolet tells its annual report by running a demolition film backwards.
The Clients created a film-based annual report for Samolet, designed to make the company’s 2020 results engaging for private investors and shareholders. Told in reverse, the film follows three people breaking through walls and other barriers while verified annual figures appear on the walls and floor; an IPO is represented by a wall of folders and papers, and a concrete dislike symbol is turned into an “NPS +25” like.
Insights
- The Clients turned Samolet’s 2020 annual results into a film intended to engage shareholders and private investors.
- Three characters break through physical barriers while figures appear on walls and floors. Reverse playback starts with the celebration and works back towards the first broken wall.
- Business milestones become objects: folders form an IPO obstacle and a concrete dislike symbol turns into a like. Most effects were achieved on set during a two-day shoot.
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