Advertising Campaign for VkusVill
VkusVill turns a personal discount into a declaration of food preferences.
The Clients created the "Love What You Want" campaign for VkusVill to introduce its customer-selected 20% discount on a favourite product, attract new shoppers, and increase revenue from existing customers. The idea contrasted choosing food out of love rather than promotion-led necessity, expressed through a manifesto film featuring surreal food moments, including kefir served in crystal and broccoli held between a heroine’s teeth. Film stills were also turned into posters carrying statements such as "Choose with love" and ending with "This is VkusVill."
Insights
- The Love What You Want campaign introduced VkusVill’s customer-selected 20% discount on a favourite product.
- A manifesto celebrates personal food choices through surreal situations, including kefir served in crystal and broccoli held between a character’s teeth.
- Film stills become posters, carrying the same expressions of food preference across moving image and outdoor communication.
1 / 6Swipe
Keep exploring
Related cases
