Advertising Film for Pole.rf

A radio farmer becomes the face of an agricultural-credit campaign.

The Clients created a 2024 advertising film for Pole.rf, an agricultural marketplace and credit provider, to speak directly to conservative farmers in southern Russia who often buy offline and distrust websites. The idea, “From Start to Finish,” brings the client’s radio character Semyonovich to screen: over a full day, he tells a neighbour about financing seeds and a tractor, filmed with real farmers, working machinery, shifting daylight, and rural settings from a barnyard to a night scene under lightbulbs.

Insights

Pole.rf’s 2024 campaign addressed farmers accustomed to buying through offline dealers and personal contacts. Credit for seeds and machinery provided a concrete reason to consider the platform.
The Clients brought the existing radio character Semyonovich into film. He repeats the story of his credit and tractor to a neighbour throughout the day.
Gosha Evdokimov and production company Blue used real farmers and working machinery, with light changing from morning to night. The approach gives the comic repetition a recognisable rural setting.