Advertising Film for EkoNiva Milk
EcoNiva casts its president as a milk connoisseur.
The Clients created EkoNiva’s first advertisement, responding to a brief for a “from field to shelf” film featuring owner Stefan Dürr. The idea treats milk with the connoisseurship usually reserved for rare wine, while candidly prioritizing its taste over advertising conventions. Filmed on EkoNiva farms in the Voronezh region with real pedigree cows, the spot cycles through advertising genres, combining live action with CGI scenes of a giant cow and a UFO.
Insights
- EcoNiva initially asked for a field-to-shelf story featuring president Stefan Dürr. The Clients shifted the emphasis towards his enthusiasm for the milk itself.
- The film treats Dürr’s appreciation of milk like a connoisseur’s interest in wine, giving a familiar provenance message a specific human character.
- Filming took place on EcoNiva farms in the Voronezh region with real cows and agricultural surroundings, connecting the performance to the producer’s operations.
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