Advertising Campaign for Samolet Apartments
Samolet turns home-buying anxieties into a surreal obstacle course.
The Clients created an advertising campaign for Samolet, a residential developer, to address first-time buyers’ fears about the reliability of purchasing a home without relying on an abstract promise of trust. The film "Odyssey" turns familiar housing-purchase horror stories—unfinished construction, a missing park, poor repairs, and an unreachable manager—into surreal attractions before a blue door leads to a warm apartment. Shot on 35 mm film with almost no graphics, the campaign also included a messenger-style landing page pairing buyers’ questions with Samolet’s factual responses.
Insights
- The Clients addressed first-time buyers’ concerns about buying a home through familiar stories of unfinished construction, missing amenities and poor repairs.
- The Odyssey film turns these anxieties into surreal attractions before a blue door opens onto a warm apartment.
- The campaign was shot on 35 mm with almost no graphics. A messenger-style landing page paired buyers’ questions with factual responses from Samolet.
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