Advertising Film for Bitfury Clarke
Bitfury puts a mining chip through a job interview.
The Clients created launch advertising for Bitfury’s Clarke ASIC mining chip, addressing the fact that its 14 nm specification was compared unfavourably with competitors’ 7 nm chips despite Bitfury’s stated mining performance. The creative idea compared selecting an ASIC to hiring an employee: it should be judged by results rather than outward characteristics. The film fires a wigged judge and depicts a boy driver, a grandmother DJ, a giraffe at a computer and an astronaut on the Moon; matching 3D chip visuals were created for print, and the film was adapted with local voiceover and titles for China and Japan.
Insights
- Bitfury’s 14 nm Clarke ASIC faced comparisons with competitors’ 7 nm chips. The Clients reframed evaluation around performance rather than physical specifications alone.
- The film compares choosing a chip with hiring an employee. Unexpected workers, including a grandmother DJ and a giraffe at a computer, challenge judgements based on appearances.
- Matching 3D chip imagery extended the film into print. Local voice-overs and titles adapted the campaign for China and Japan.
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