Studio: The Click

Client: Start-Rite

Work: Brand Identity

Industry: Retail

Brand Identity For Start-rite Children's Footwear

The Click revitalized Start-Rite’s heritage brand with a fresh, child-focused identity. The redesign introduced a lighter color palette, storybook-inspired typography, and whimsical illustrations to reflect the brand’s playful yet timeless spirit. The new identity repositions Start-Rite as a modern leader in children’s footwear while honoring its 225-year legacy.