Studio: Stupid

Client: Stupid Studio

Work: Brand Identity

Industry: Technology

Speculative Branding For A Smartphone Detox Concept

The Zmartfone Blocker is a conceptual project by Stupid Studio exploring our dependence on smartphones. Designed as an analogue patch that physically blocks phone screens, it aims to provoke reflection on digital addiction and encourage healthier habits. The project also gained real-world traction when a major Danish company adopted it to help reduce employee stress and burnout.

Tags: Behavior, Blocker, Company, Solution, Stress