Brand Identity for BKW Energy and Infrastructure
Connected letters give a diverse energy group a shared identity.
Strichpunkt developed BKW’s brand architecture and visual identity around a strengthened master brand, connecting its energy, buildings and infrastructure businesses. The work includes a digital design system and asset-creation tools; the renewed website is scheduled for October 2026.
Insights
- The revised logo removes the orange square and connects the BKW letters, while electric orange becomes a stronger cue across the identity and sponsorship applications.
- The brand architecture strengthens the BKW master brand while retaining space for established companies and local identities. BKW describes a staged rollout from September 2026, with selected companies expected to transition by 2030.
- Trade publication m&k identifies BKW Favorit as a typeface based on Dinamo’s ABC Favorit and credits GMK Markenberatung as the strategy partner.
- Strichpunkt developed a digital design system and layout rules for brand-asset creation. Its case schedules the renewed website for October 2026; m&k credits netzwerk P with developing the Brand Creator.
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