Corporate identity refresh for a global automobile manufacturer

Strichpunkt created an extensive refresh of Škoda’s corporate identity and corporate design as part of the #Nextlevel Škoda Strategy 2030. Described as the brand’s most radical change in 30 years, the work introduced innovative brand elements including an illustration building kit, an extended digital design system, and a refreshed avatar named Laura. The rebrand contributed to strong business results, helping Škoda rise from seventh to fourth in European sales rankings within a year, and later into the top three by 2025 with a 6.3% market share. The broader brand experience also delivered global impact, engaging 10,000 participants from 75 markets and generating more than €351 million in sponsorship media value.