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• Primark channels Bond-era glamour in playful new summer campaign The Get Away

  Creative Boom · May 28, 2026

  Primark’s new summer campaign, 'The Get Away', created by VCCP and directed by Tom Green through Stink Films, channels the glamour of Bond-era heist movies to promote affordable luxury. The film and photography, managed by Girl&Bear with social support from Social Chain, showcase chic summer looks in a playful, cinematic style. The campaign celebrates Primark’s accessible fashion with a self-aware, humorous tone.

  VCCPGirl&BearStink FilmsPrimarkadvertising