Physical Graphic Identity for Malmö Festival 2014

Snask created a monumental physical graphic identity for Malmöfestivalen’s 30th anniversary, transforming typography into an interactive 13 x 8 meter art installation. Built from thousands of nails, liters of paint, and hundreds of plywood sheets, the piece invited visitors to climb, explore, and experience design on a massive scale. The project gained global recognition and turned the festival into a vibrant typographic playground.