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Interactive Digital Launch for Adidas 4DFWD by Smiling Wolf - D1S1 Design Spotlight

Studio: Smiling Wolf

Client: Adidas

Work: Campaign

Industry: Sports

Interactive Digital Launch for Adidas 4DFWD

Smiling Wolf created a narrative-led interactive digital launch for Adidas’s 4DFWD running shoe. Developed with Tokyo Digital, Amplify, and Inertia, the browser-based press event combined video, CGI, multi-directional audio, and 3D exploration for a remote global audience.

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Date: Sat, Sep 26

Tags: Footwear, Running Shoe, Running, Cgi, 3d Exploration

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