Visual Identity for Liverpool Philharmonic

Art Deco curves become the Philharmonic’s new visual language.

Smiling Wolf developed a layered visual identity for Liverpool Philharmonic, extending from its stage presence into the wider city. Informed by the venue’s Art Deco interiors, architecture and sound, the work also included film, photography, motion and editorial design.

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Insights

Smiling Wolf says the identity draws on Liverpool Philharmonic’s Art Deco interiors, architecture, sound, cultural role and community impact.
Design Week names the central idea “Afterglow” and describes concentric gradients and radiating forms that connect the hall’s curves with soundwaves.
Design Week identifies four modular elements in the toolkit: Arc, Glow, Wave and Beam.
The Philharmonic describes work beyond performances in its hall, including music activity in schools, hospitals and community spaces; that provides context for Smiling Wolf’s stated “from the stage to the city” direction.