Custom Typeface Design For A Leading Association Of Visual Communication Designers

Schick Toikka undertook a redesign project for Grafia, the foremost association for visual communication designers in Finland. Established in 1933, Grafia represents approximately 1,300 professionals, focusing on the advancement of knowledge and the protection of their members' interests. The redesign involved the creation of a unique and adaptable custom typeface palette, incorporating both Sans and Serif styles. These typefaces were meticulously crafted to be expressive yet understated, achieving a balance between sensitivity and structure. The diverse weights available in the typeface showcase the creativity and variety within the Grafia community.