Studio: SDL

Client: NIO

Work: Brand Identity

Industry: Automotive

Visual Identity For Nio Formula E Team

Stockholm Design Lab developed a comprehensive visual identity for NIO’s Formula E team, reflecting the brand’s forward-thinking and digital nature. The 'Stratosphere' concept introduced a bright gradient system inspired by performance, innovation, and the protective atmosphere, applied across car livery, apparel, and digital platforms.

Tags: Aesthetic, Innovation, Performance, Racing, Technology