Rudy partnered with Marlow, a Brooklinen-backed pillow brand, to create a flexible identity system and launch campaign centered on inclusivity and universal comfort. The design combined calming visuals, whimsical illustration, and approachable messaging to position Marlow as 'The People’s Pillow.' The result helped the brand expand from DTC to over 1,000 Walmart stores while maintaining its accessible, human-centered ethos.