Brand Identity for a Sofa Manufacturer

Redkroft created a new identity for Lower Silesian sofa and sectional manufacturer Next Collection, renaming the brand Muffo. The scope included naming, copywriting, visual communication guidelines, and social-media communication schemes. The name draws on the sounds “mmm” and “ufff” to evoke relaxation, while the logo uses a slow, spring-like first letter, a stable wordmark, and a double-f ligature intended to suggest a sofa.