Visual Identity for a Paper Packaging Manufacturer
A packaging story inside two letters
Redkroft created a visual identity, copywriting and communication guidelines for DOT2DOT in 2021. The paper-packaging manufacturer brought together three companies in 2017, and the identity accompanied the development of a shared philosophy across their production facilities. The central idea makes packaging’s role in shaping a product’s image visible in the company name. Within the logo, the first o represents packaging and the second represents the product inside. This relationship translates the brand’s packaging-focused tagline into a graphic device. A serif typographic treatment is reserved for communication about sustainability and environmentally oriented solutions, giving those subjects a distinct register within the broader system. Jarosław Dziubek led brand design, with copywriting by Mariusz Ruciński and project management by Agata Sędzikowska.
Set in Pangram Sans, Reckless
Insights
- The relationship between the two o’s turns the packaging-and-product idea into part of the wordmark.
- A dedicated serif treatment distinguishes sustainability communication within the identity.
- The identity followed the integration of three packaging businesses, connecting the visual change to a shared organisational direction.
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