Brand Identity and Packaging for Le Mondo Legato
A lemon becomes a globe on a torn-edge label.
Redkroft presents bottle packaging and a visual identity for Le Mondo Legato, a natural lemonade range aimed primarily at restaurants and bars. The gallery combines a lemon-shaped globe emblem, contrasting script and serif lettering, and pastel labels with irregular edges.
Insights
- The emblem combines a lemon silhouette with a globe’s latitude and longitude lines, surrounded by the repeated brand name.
- The wordmark pairs a flowing script Le with tall, high-contrast serif capitals for Mondo Legato, creating two distinct typographic voices.
- The bottle labels have irregular, torn-looking edges and pastel colour fields, with black lettering repeated across flavour variants.
- A separate gallery composition places white lettering and the emblem over a spiral of lemon peel on black, repeating the packaging’s graphic elements at a larger scale.
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