Brand Identity And Campaign For Usafacts

Red Antler partnered with USAFacts, a nonprofit founded by Steve Ballmer, to create a unifying brand and campaign centered on the idea 'The data we deserve.' The work included a bold launch in Washington, D.C. featuring an inflatable banana and distorted OOH ads, highlighting the importance of accessible, unbiased public data. The refreshed identity and campaign increased awareness, engagement, and trust across the political spectrum.