Brand Identity for Tendril Plant Care
A self-watering planter finds its brand language in watercolor.
Tendril received a caring, whimsical brand system for its self-watering planters and plant-care products. The identity uses Audrey Helen Weber’s watercolors, inspired by the flow of water through the planter, alongside playful verse and packaging design.
Insights
- Red Antler made the self-watering mechanism the source of the visual concept: flowing water becomes Audrey Helen Weber’s watercolor illustration system.
- Illustration and verse work together to describe a reciprocal relationship between plants and their owners, giving a functional gardening product an affectionate voice.
- The agency’s listed scope joins strategy, messaging and identity with packaging, art direction and UX/visual design, extending the same proposition across product communication.
- Domino reports that the cardboard box unfolds into a repotting mat, making the delivery packaging part of the planting process. The article does not separately attribute that structural feature to Red Antler.
- D&AD’s archive records a 2026 Wood Pencil in Illustration and credits Weber and Red Antler, providing external recognition of the illustration work.
Keep exploring
Related cases
