Albert: All Over It
Albert’s Lakers moment becomes a series of short, unexpected ads.
Red Antler created All Over It for Albert following the financial app’s announcement as the Los Angeles Lakers’ official jersey patch partner. The campaign gives viewers one central message rather than a list of product features: Albert takes care of the busywork of managing money. Short spots use humour and awkward situations, including a curious grandmother and a fax machine, to introduce the brand. The studio developed a series for television and social channels, with further spots planned in response to audience reactions. Its scope included campaign strategy, creative concepting, copywriting, creative direction, art direction and AI production. The approach treats the campaign as a changing sequence of short encounters rather than a single season-long hero film.
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Insights
- One central message organises the campaign instead of a list of banking features.
- Short spots for TV and social allow the creative sequence to develop as audience responses emerge.
- Everyday characters and awkward situations carry the message through humour rather than a conventional product demonstration.
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