Brand Identity for 101 Station Workplace
A river shapes the identity and interiors of a Medford workplace.
Proportion worked with RJ Kelly to develop the brand and interior experience for 101 Station, a workplace in Medford designed around balance, movement, and connection. The creative idea draws on the natural rhythms of the Mystic River and the movement of people through the building. Execution combines an interlocking river-inspired mark, natural tones, clean typography, organic textures, warm woods, earthy materials, biophilic elements, and signage within interiors organized around a central staircase.
Insights
- Proportion worked with RJ Kelly on the brand and interior experience for 101 Station, connecting the workplace to the Mystic River and the movement of people through the building.
- An interlocking river-inspired mark, natural tones and clean typography connect the graphic identity with the site’s landscape reference.
- Warm woods, earthy materials, organic textures and signage extend the identity into interiors organised around a central staircase.
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