Brand Identity and Wayfinding for Ninety O Luxury Rentals
A Revere address becomes a reason to revere the place.
Proportion created the brand identity and signage and wayfinding for Ninety O, a multifamily residential rental development on Revere Beach. The work draws on the contrast between oceanfront living and connectivity to downtown, positioning luxury rentals at a mid-market price.
Insights
- The line Something To Really Revere turns the city’s name into an expression of admiration, anchoring the proposition in a particular place.
- Coastal relaxation and city access form the studio’s central pairing. The client’s own neighborhood page continues to market both beach proximity and Boston connections.
- Signage and wayfinding extend the brand into the property itself, connecting the leasing proposition with the resident’s physical environment.
- The headline also appears on the live property website: a concrete example of the verbal identity continuing into customer-facing use.
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