Typeface Design for Wigrum
A novel commission that became a typeface
Wigrum was designed in 2011 by Anouk Pennel and Raphaël Daudelin of Montréal studio Feed, originally to typeset Daniel Canty's novel of the same name. The typeface is a geometric sans serif drawing on 1930s references, incorporating optical corrections and distinctive letterforms to temper its rationality. It was Feed's first commercial type release. Japanese support is provided through TP Sky Fitfont by Type Project.
Set in Wigrum
Insights
- The project originated as a bespoke book typography solution before becoming a retail family.
- Distinctive forms for 'W', 'g', 'R', and 'S' were deliberately kept unconventional to preserve personality within a geometric framework.
- Type design has been a core part of Feed's practice for nearly 20 years; Wigrum is their first commercial release.
- Japanese character support is handled via a Fitfont collaboration with Type Project's TP Sky.
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