Typeface Design for PVC

Six styles, one backbone

PVC is a type family of six stylistically distinct styles — Menu, Promo, Banner, Banner Ultra, Dynasty, and Express — unified by a backbone rooted in lettering and shop-sign design. Each style was drawn with different tools, producing radically different design personalities within a shared structural logic. The family stretches across extremes of width, weight, and spatial density, from extended horizontal fills to spiky, intertwined serif forms.