Custom Typeface for Ormaie Fragrances
A typeface built for perfume, from letterpress to screen
Production Type designed a bespoke typeface for Ormaie, a Parisian natural-perfume brand founded by Marie-Lise Jonak and Baptiste Bouygues. Developed in collaboration with art director Jade Lombard, the typeface draws on an eclectic mix of sources to achieve a contemporary design with a retro sensibility. It supports all brand touchpoints, from hot-stamped labels on Italian paper to the brand's website and graphic communications.
Set in Ormaie
Insights
- The typeface includes varied alternates to accommodate different typesetting contexts across packaging and communications.
- Perfume names are set in solid all-capitals, hot-stamped onto Italian paper and printed by vintage Heidelberg letterpress machines.
- Labels are cut and applied manually to each bottle, situating the typeface within a fully hand-finished production chain.
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