Rebrand And Digital System For Masp Museum

PORTO ROCHA developed a new identity and digital design system for MASP, Brazil’s most important art museum. The rebrand honors Lina Bo Bardi’s modernist architecture while introducing a modular, future-facing system that unifies the museum’s physical and digital presence. The project included a refreshed logo, motion identity, signage, and a redesigned website to support MASP’s upcoming expansion.