Pony

Cases

• Advai
• Brand Identity And Website Design For Advai
• Innovation, Trust, Website

• Alma Vc
• Branding And Website Development For Alma Vc
• Growth, Investment, Platform

• Bundlr
• Rebranding And Website Design For Bundlr (now Irys)
• Innovation, Platform, Scalability, Trust, Verification

• Carriyo
• Brand Identity And Website Design For Carriyo
• Experience, Trust, Website

• Checkstep
• Branding And Website Design For Ai Platform Checkstep
• Experience, Illustration, Interface, Moderation, Technology

News & interviews

• Pony Redesigns smart.stream Logo and Brand Identity

  · May 18, 2026

  UnderConsideration’s Brand New briefly features Pony’s redesign of the smart.stream logo and brand identity. The new look uses a blue color palette, grid structure, and monogram approach to modernize the financial brand’s visual presence.

  Ponysmart.streambranding
• "July's Top New Typefaces from Leading Designers and Foundries"

  Creative Boom · Jul 14, 2025

  Creative Boom’s July 2025 roundup spotlights new typefaces and foundry launches from studios including D8, Brand Brothers, and Fontwerk. The article highlights six notable font releases—Lost, Tausend, RT Lately, Bus Sign, Karel, and SLTF Rigale—showcasing trends in experimental and heritage-inspired typography. It also notes the rise of new foundries and tools like Fonts Ninja that are shaping how designers discover and use type.

  D8abcD8Brand BrothersWalker's ShortbreadBenromachtypography
• May 2025's Top New Typefaces from Leading Designers

  Creative Boom · May 7, 2025

  Creative Boom’s May 2025 roundup by Tom May highlights eight new typefaces from global foundries, showcasing innovation and craftsmanship in contemporary type design. Featured releases include Order Type Foundry’s Sita Collection, Big Fog Foundry’s playful Unie, and Rosetta Type’s Only Yours, which introduces a unique ownership model. The article celebrates the diversity and creativity driving modern typography.

Clients