Brand Identity And Website Design For The Juggernaut

Pentagram collaborated with The Juggernaut, a media company focused on South Asian stories, to create a distinctive brand identity and website. The project features a bespoke typeface inspired by South Asian scripts, a 22-color palette drawn from regional art and culture, and pattern blocks referencing traditional woodblock printing. The result is a vibrant and adaptable system that honors South Asian visual heritage while feeling contemporary and ownable.