Bilingual Brand Identity for the Emirate of Sharjah

Pentagram developed a new bilingual brand identity for the Emirate of Sharjah, connecting its rich heritage with its dynamic arts and cultural scene. The design features an arch motif symbolizing transformation and openness, unified across English and Arabic wordmarks to create a single cohesive visual language. Vibrant orange and earthy tones reinforce Sharjah’s bold yet welcoming character.

Set in Arabic Type