Brand Identity Transformation For Reddit

Pentagram collaborated with Reddit to redefine its global brand identity, creating a cohesive visual and strategic system that preserves the platform’s playful and community-driven spirit. The redesign introduced a conversation bubble as a central motif, refined the Snoo mascot into a 3D character, and developed a custom typeface and motion system to unify the brand across digital and physical touchpoints.

Set in Reddit Sans, Reddit Display