Brand Identity For Power Grid Components
An electric-blue identity made substation hardware feel precise, not industrial.
Pentagram developed a new identity for Power Grid Components (PGC), a leading manufacturer of electrical substation equipment. The design centers on the abbreviated name PGC, featuring custom engineered letterforms and a dynamic electric blue system that reflects precision and innovation. The identity unifies PGC’s portfolio under a cohesive visual language while allowing flexibility for sub-brand individuality.
Insights
- Pentagram’s identity for Power Grid Components pivots to the abbreviated name “PGC,” making the brand more scalable across a broad electrical substation equipment portfolio.
- The core mark uses custom engineered letterforms—designed to feel industrial and dimensional—so the typography communicates precision and innovation rather than generic “manufacturing.”
- A dynamic electric-blue color system becomes the signature visual asset, directly referencing electricity and signaling technical performance in a traditionally conservative category.
- The system is built to unify PGC’s portfolio under one cohesive visual language while still leaving room for sub-brand individuality—consistent master identity, flexible extensions.
- Overall, the approach translates complex, engineered products (power grid components and substation hardware) into a modern, dynamic brand presence that still feels credible for heavy industry.
