Brand Identity and Exhibition Design for the Lorne Michaels Collection

Pentagram Austin created the brand identity and exhibition design for 'Live from New York: The Lorne Michaels Collection' at the Harry Ransom Center. Inspired by vintage Saturday Night Live graphics, the team developed a neon-inspired typographic system and color palette that captured the energy of late-night television. The immersive exhibition celebrated Lorne Michaels’ cultural legacy and became the most attended show in the center’s history.