Brand Identity for De Bijloke Music Centre
Pentagram's De Bijloke identity turns John Cage notation and oscilloscope signals into a living music system.
Pentagram created a digital-first identity for Ghent's De Bijloke, an historic music centre with a diverse programme spanning classical, jazz, family and experimental performances. The fluid logo, oscilloscope-inspired graphics, vibrant architectural palette and generative patterns express music as a live, ever-changing experience.
Set in Forma DJR
Insights
- Alive in Every Moment connects De Bijloke's medieval architecture to the changing relationship between artist, audience, space and time in live performance.
- The swooping logo combines John Cage's unconventional notation with oscilloscope signals, giving sound a flexible shape without illustrating a single genre.
- Forma DJR provides clear, neutral typography beside the expressive mark, protecting legibility across a programme that ranges from classical music to family events.
- A generative tool changes supporting patterns for Jazz, New Music and Family programming, allowing one system to become improvisational, unexpected or playful without losing recognition.
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