Packaging Design For A Corporate Chinese New Year Red Packet Collection

The project is a visual identity and packaging design for Swire Group’s limited-edition Chinese New Year red packet collection. Created as a premium festive giveaway, the collection was designed to express prosperity, heritage, and modern elegance through every fold and detail. The work spans packaging and print, with editions released in 2018 and 2019. The studio developed a refined seasonal presentation that aligns with Swire’s corporate positioning while celebrating the cultural significance of red packets during the Lunar New Year.