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Brand Identity For Tops Diner by Parker - D1S1 Design Spotlight

Studio: Parker

Client: Tops Diner

Work: Brand Identity

Industry: Hospitality

Brand Identity For Tops Diner

Parker created a refreshed brand identity for Tops Diner, a beloved New Jersey institution known for its classic American dining experience. The new identity honors the diner's rich history while introducing a confident, modern aesthetic that complements its redesigned interiors by Parts and Labor Design.

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Set in Bureau Grotesque

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Tags: Diner, History, Illustration, Interior, Typeface, Wayfinding

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