Product and Digital Experience Design for FC Porto Commemorative Shirt
2,594 titles, one commemorative drop, zero leftover inventory.
This project celebrates FC Porto’s 2,594 titles under President Jorge Nuno Pinto da Costa through a limited-edition shirt collection. Each piece integrates NFC technology, connecting fans to the club’s history while maintaining a refined, collectible aesthetic that transcends typical sportswear. The design merges heritage, technology, and exclusivity into a unified tribute to the club’s legacy.
Insights
- FC Porto, the 2025/26 Primeira Liga champions, honored former president Jorge Nuno Pinto da Costa with a special commemorative shirt that sold out immediately, turning a tribute into a high-demand collectible.
- The collection celebrates the club’s 2,594 titles and uses NFC technology so fans can tap into FC Porto’s history, merging emotional storytelling with an interactive digital experience.
- The design deliberately avoids typical sportswear cues, aiming for a refined, minimalist, exclusive aesthetic that feels more like a collector’s piece than a standard match shirt.
- The strongest design idea is the fusion of heritage and technology: a physical product that carries the club’s legacy while adding a digital layer of access and engagement.
- The project shows how commemorative merchandise can function as both memorial and product strategy, using scarcity, symbolism, and innovation to deepen fan connection.
Keep exploring
Related cases
