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Brand Identity for Hiphopplaya Festival 2024 by Ordinary People - D1S1 Design Spotlight

Studio: Ordinary People

Client: Hiphopplaya

Work: Brand Identity

Industry: Entertainment

Brand Identity for Hiphopplaya Festival 2024

Ordinary People reimagined the identity for HIPHOPPLAYA FESTIVAL, South Korea’s largest hip-hop festival, and designed its 2024 flagship event. An HPF-derived symbol and venue-led key visuals translated Nanji Hangang Park’s day-to-night atmosphere, Seoul road signage, and advertising balloons across digital, spatial, and collaborative applications.

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Tags: Daytonight, Hiphop, Kinetic, Nanji, Seoul, Wayfinding

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