Brand Identity For Lyme Academy Of Fine Arts
A serif-sans identity made Lyme Academy feel both classic and current.
Order created a new identity system for the Lyme Academy of Fine Arts, a nonprofit art school rooted in figurative drawing, painting, and sculpture. The design honors the institution’s historic legacy and disciplined craftsmanship while introducing a contemporary sensibility that reflects its modern practice.
Insights
- The core idea is the typographic pairing: a sans serif plus a serif, using contrast to mirror Lyme Academy’s mix of heritage and modern practice.
- Order built a new identity system for Lyme Academy of Fine Arts, a nonprofit school focused on figurative drawing, painting, and sculpture, so the branding had to feel academically grounded and artistically disciplined.
- The design was meant to honor the academy’s historic legacy and craftsmanship while still introducing a contemporary sensibility, balancing timelessness with a fresh institutional voice.
- The visual direction leans refined, structured, and elegant, matching the school’s tradition-based curriculum and the brief’s emphasis on heritage and academic seriousness.
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