Brand Identity For Swiggy

Opposite created the original brand identity for Swiggy in 2014, when it was a small food-tech startup in Bengaluru. The logo, a map pin reimagined as an 'S' monogram, has become one of India’s most recognizable symbols, representing delivery and convenience beyond food. Its simplicity and versatility have allowed it to endure through Swiggy’s massive growth into a multi-service platform.