Rebranding for MTS Digital Ecosystem

ONY, in collaboration with BBDO and Signal, developed a flexible identity system for MTS as it evolved from a mobile operator into a digital ecosystem. The new branding features a dynamic square logo, expressive 3D graphics, and tactile textures that unify diverse sub-brands while allowing individual expression. The system extends across digital, motion, and photographic styles, ensuring coherence and adaptability across all MTS products.

Set in a custom typeface