ONY, in collaboration with BBDO and Signal, developed a flexible identity system for MTS as it evolved from a mobile operator into a digital ecosystem. The new branding features a dynamic square logo, expressive 3D graphics, and tactile textures that unify diverse sub-brands while allowing individual expression. The system extends across digital, motion, and photographic styles, ensuring coherence and adaptability across all MTS products.
ONY developed a comprehensive audio identity for MTS as part of its global rebranding. The new sound system reflects the brand’s balance between technological futurism and human warmth, creating a scalable sonic ecosystem adaptable across digital platforms. The result is a distinctive, rhythmic, and emotionally engaging sound DNA that unites all MTS sub-brands.
Fluks Studio developed a dynamic 3D motion campaign for MTS, combining CGI, sound design, and creative direction to enhance the brand’s audiovisual presence. The project delivered immersive visuals tailored for advertising, events, and digital platforms.