Rebranding for HeadHunter HR Platform

ONY developed a new brand identity for HeadHunter, one of Russia’s largest HR platforms, to reflect its expansion beyond office hiring into broader employment categories. The concept centers around light as a guiding element, shaping the visual system across interfaces, photography, and illustration. A custom typeface, hh sans, and a cohesive icon set reinforce the brand’s human and adaptable character.

Set in hh sans