Packaging And Identity For Balholm Fruktvin

Olssøn Barbieri created a packaging and identity system for Balholm’s range of ecological fruit wines rooted in Norwegian farming traditions. Inspired by folkloristic fruit-wrapping papers, each label tells the story of a local heroine, celebrating the women who preserved the craft of fruit wine making. The result is a playful and narrative-driven design that reconnects consumers with a forgotten Scandinavian tradition.

Set in a custom typeface