Brand rebuild for a leading sports broadcaster

Nomad collaborated with Sky Creative to undertake the most significant rebranding of Sky Sports in its 26-year history. By working closely as one integrated team, the studio helped to revitalize the brand from the ground up. Recognizing that the most memorable sporting moments are deeply rooted in their narratives, Nomad emphasized the importance of storytelling in sports. The new approach introduces the 'two-sides' mechanic, which is now intrinsic to the brand's identity and permeates every customer interaction—from branded idents to the overall product experience. This new vision aims to enhance the viewer’s connection to the stories behind every sporting event.