Nomad collaborated with Sky Creative to undertake the most significant rebranding of Sky Sports in its 26-year history. By working closely as one integrated team, the studio helped to revitalize the brand from the ground up. Recognizing that the most memorable sporting moments are deeply rooted in their narratives, Nomad emphasized the importance of storytelling in sports. The new approach introduces the 'two-sides' mechanic, which is now intrinsic to the brand's identity and permeates every customer interaction—from branded idents to the overall product experience. This new vision aims to enhance the viewer’s connection to the stories behind every sporting event.
The article gathers insights from leading creative directors and studio founders about their strategic priorities for 2026. Themes include efficiency through AI, the growing importance of strategy, blurred boundaries between disciplines, and the need for bold, distinctive creative work. Despite economic uncertainty, many studios express optimism and a focus on smarter, more collaborative approaches.
Liz Gorny’s opinion piece for It’s Nice That explores whether client briefs in the creative industry are deteriorating in quality. Drawing on perspectives from industry figures like Aries Moross, Terry Stephens, Mike Reed, and Ed Tsue, the article examines trends such as longer, AI-written, and more collaborative briefs, as well as issues of stakeholder misalignment. While some see these changes as signs of decline, others view them as evidence of growing client awareness and ambition.
Katy Cowan argues that communication, not talent, is the most vital skill for freelancers. Drawing on her experience and examples from Stuart Watson of Nomad and James Ede of Be Heard, she explains how consistent, respectful communication builds trust and long-term client relationships. The article emphasizes that reliability and clarity often matter more than creative brilliance in sustaining a freelance career.